Info

a short diary of some part of my life.

Free Apps Comes with Ads

A lot of free apps coming into the iOS App Store. A lot of them do not even offer in-app purchase. Even some of the most well known networks opt to offer Google’s DoubleClick ads. I have no idea how much these app developers earn by offering a premium DoubleClick ad in their apps. The only clue is a claim made by Dong Nguyen of Flappy Bird. He was reportedly earn $50.000 per day by showing DoubleClick ads in the game.

There is a way to block those annoying ads. Space is a premium on today’s mobile devices (tablets and smartphones) and nobody wants a company snooping what you do on your devices. Who knows what they send back to their servers.

The Results:

Flappy Bird

Discovery

Catch

Before I get any further, I should warn you there is a catch. You cannot use your iOS devices away from your home WiFi or office WiFi without a managed OpenDNS account. That includes Cellular Data. You need to configure your home or office WiFi with OpenDNS. So, the service area is limited. If you don’t have any control in the WiFi configuration, you can forget these instructions.

What is OpenDNS? OpenDNS | Wikipedia

After you sign up for an OpenDNS account, go straight to configuring OpenDNS for your home or office WiFi: Intro to Configuring OpenDNS

Now, go to Dashboard – Settings – Click on the IP address you want to manage.

Here you can customize which categories you want to block.

This is the most important part to block DoubleClick ads, type: doubleclick.net
You can also block any other websites. After the settings take effect, you may notice that a few websites accidentally get blocked. You can put them on the whitelist by choosing ‘never block’. Since OpenDNS is also running ads (possibly only on free accounts), you may choose to block them by adding rubiconproject.com to the blocklist.

That’s it. Enjoy iOS apps without Google ads!

I am not against mobile ads in general. Those Google ads look out of place. They should have gone with the elegant route, the Apple way with iAd.

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